Managing a Small Business in Australia The Complete Handbook

by English, John; Moate, Babette

• ISBN13: 9781742373546
• ISBN10: 1742373542
• Format: Paperback
• Copyright: 2010-12-01
• Publisher: Allen & Unwin

Summary

No matter how talented you are, no matter how hard you work, a ready reference to essential small business skills is your roadmap to prosperity. This is the handbook that explains how to run your own business, from the author of the bestselling HOW TO ORGANISE AND OPERATE A SMALL BUSINESS IN AUSTRALIA. Discover what it takes to get started, where you can go for help, how to generate sales, how to plan your operations and how to handle your finances. If you want to start your own business, this book will be your guide. If you are already in business, this book will help you refine your operation and maximise your profits. What does it take to get started? Where do I go for help? How can I generate sales? What should I know before employing staff? What are my legal obligations? How will I handle my finances? Did you know that ... You can go broke making a profit? Half of small businesses employ no staff? There are better ways to motivate customers to buy than lower prices? There are hundreds of government small business assistance programs?

Author Biography

John English is the author of How to Organise and Operate a Small Business in Australia. He and Babette Moate are co-authors of Discovering New Business Opportunities.

Table of Contents

Preface	p. ix
Getting started
Pathways to a start-up	p. 3
Pros and cons of self-employment
Getting on the launch pad
Buying a business
Buying a franchise
Starting from scratch
Business strategy	p. 19
Understand your customers
Position your business
Shifting the strategic gears
Have a simple plan
Business plan for Tasmanian Gourmet Venison
Legal obligations	p. 42
Legal issues guide
Legal structure
Registering a name
Australian Business Number
Licences and permits
Insurance
Intellectual property
Getting help
Government assistance	p. 67
Business Entry Point website
Commonwealth agencies
State and territory government agencies
Local government
Private sector assistance	p. 87
Professional advisers
Trade association
Business Enterprise Centre
Chamber of Commerce and Industry
Suppliers
Skills training
Publications
Networking
Marketing plan
Marketing strategy	p. 103
Products and services
Distribution
Promotion
Pricing
Internet marketing
Generating sales	p. 120
Advertising media
Writing advertising copy
Promoting your internet site
Promotional budget
Publicity and sponsorship
Relationship selling
Export marketing	p. 140
Export potential
Export opportunities
Export marketing plan
Customs requirements
A typical export transaction
Export assistance
Operations plan
Establishing premises	p. 159
Retail premises
Manufacturing premises
Negotiating a lease
Serviced office
Business incubator
Home-based business
Operating strategy	p. 176
Service operations
Retail operations
Manufacturing operations
Employing staff	p. 191
Legal landscape
Designing a job
Hiring new staff
Motivation and loyalty
Staff turnover
Financial plan
Financial information	p. 211
Accounting systems
Balance sheet
Income statement
Financial ratios
Cost structure
Breakeven
Working capital	p. 231
Profits are not cash
Operating cycle
Cash flow budgeting
Accounts receivable
Inventory
Overcoming problems
Sources of finance	p. 246
Borrowing money
Leasing
Equity capital
Government grants
Bootstrap finance
Taxation	p. 261
Tax File Number
Record keeping
Pay As You Go
Goods and Services Tax
Income tax
Capital Gains Tax
Fringe Benefits Tax
Superannuation Guarantee
State taxes
Facing a tax audit
Index	p. 276
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