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9781137325945

Managing Strategic Design

by ;
  • ISBN13:

    9781137325945

  • ISBN10:

    1137325941

  • Format: Paperback
  • Copyright: 2014-12-04
  • Publisher: Palgrave Macmillan
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Supplemental Materials

What is included with this book?

Summary

Blending theory with a wealth of practical applications and examples, this book provides a long overdue consideration of design and its strategic role within businesses and organisations. Suitable for students and practitioners, the authors redefine design and emphasise its power to contribute to management throughout the organisation.

Author Biography

Ray Holland is Honorary Associate Professor, Brunel University, UK.

Busayawan Lam is Deputy Course Director of MA Design and Branding Strategy and Design Strategy and Innovation, School of Engineering and Design, Brunel University, UK.
 

Table of Contents

PART I: INTRODUCING STRATEGIC DESIGN
1. Strategic Design
2. Planning Strategic Design
PART II: MANAGING STRATEGIC DESIGN AT CORE BUSINESS LEVEL
3. Design-led Branding
4. Design-driven Innovation
5. Establishing Design in the Organisation
PART III: MANAGING STRATEGIC DESIGN AT CORPORATE LEVEL
6. Design-driven Organisation
7. Triple Bottom Line Organisation
8. Strategic Design Model for E-Business
9. Strategic Design for the Public and Voluntary Sectors

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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