Managing in Uncertain Times

by Balakrishnan, Melodena Stephens; Michael, Ian; Rogmans, Tim; Moonesar, Immanuel Azaad

• ISBN13: 9781780526201
• ISBN10: 1780526202
• Format: Hardcover
• Copyright: 2012-01-10
• Publisher: Emerald Group Pub Ltd

Summary

The Academy of International Business - Middle East North Africa (AIB-MENA) Chapter presents the second volume in its series of books, this volume celebrates AIB-MENA's second conference themed "Managing in Uncertain Times" in Dubai, UAE. The focus of this book is to shed light on the real business management problems that MENA-based organizations face. The cases presented document the context, challenges and opportunities of these problems. The cases, documenting government, private and SME organizations, will appeal to international business academics, MENA researchers, trainers and organizations that want to know more about similar scenarios.

Table of Contents

From the Desk of the Series Editor	p. v
Preface	p. xi
List of Contributors	p. xv
Managing in Uncertain Times	p. xvii
Community, Engagement, Corporate Social Responsibility and Non-Profit Marketing
Abraaj Capital Limited: Celebration of Entrepreneurship (CoE)	p. 3
Noor Dubai Foundation: Managing Blindness in Developing Countries	p. 37
EnviroServe: The Green Company in the United Arab Emirates	p. 53
Human Capital Development and Destination Marketing
Advanced Technology Investment Company (ATIC): A Destination, Global Champion	p. 73
University of Wollongong in Dubai: Creating a Private University in the Public Interest	p. 101
International Business
SenseHere: A Born Global Start-Up Based in the UAE	p. 121
XL Pharmaceutical: Effective Operation and Logistics	p. 131
Crisis Management
Etihad Airways: Reputation ManagementùAn Example of the Eyjafjallajokull Iceland Volcano	p. 143
Marketing, Sales and Brand Development
Jumeirah Group: Stay DifferentÖ	p. 167
Sharjah Football Club (UAE): Still Kings?	p. 187
Al Ain Dairy: Managing Demand and Supply
Haier: Beat the Heat	p. 217
Case Grid	p. 232
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