Managing Visitor Attractions

by Garrod,Brian; Garrod,Brian

• ISBN13: 9780750685450
• ISBN10: 075068545X
• Edition: 2nd
• Format: Nonspecific Binding
• Copyright: 2008-03-10
• Publisher: Routledge

Summary

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood-such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

Table of Contents

List of Figures	p. vii
List of Tables	p. viii
Editors and Contributors	p. x
Foreword	p. xiv
Preface	p. xvi
Introduction: The Role and Nature of Visitor Attractions	p. 1
The nature and role of visitor attractions	p. 3
Interpreting the development of the visitor attraction product	p. 16
Developing Visitor Attraction Provision	p. 37
Attraction failure and success	p. 39
Economic aspects of developing theme parks	p. 59
The role of visitor attractions in peripheral areas	p. 80
Visitor attraction development in East Asia	p. 95
Transport to visitor attractions	p. 108
The Management of Visitor Attractions	p. 127
Authenticating ethnic tourism attractions	p. 132
Rediscovering the imagination: meeting the needs of the 'new' visitor	p. 148
Managing visitor impacts	p. 165
School excursion tourism and attraction management	p. 181
Managing temporal variation in visitor attractions	p. 197
Managing gardens	p. 217
Interpretation and attractions	p. 237
Management challenges for religion-based attractions	p. 253
Managing human resources in visitor attractions	p. 264
Marketing Visitor Attractions	p. 281
Marketing challenges and opportunities for heritage tourism	p. 283
Marketing and managing an attraction over time: the case of Hagley Park, Christchurch	p. 295
Theme park pricing in a new century: the Central Florida market revisited	p. 313
Marketing visitor attractions: a collaborative approach	p. 331
Conclusion	p. 347
Endnote	p. 354
Index	p. 357
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