Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001

by Loudon; David L

• ISBN13: 9780789022486
• ISBN10: 0789022486
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2004-09-20
• Publisher: Routledge

Summary

Discover what happened to the economy after 9/11--from an insider outlook Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students--as well as consultants and managers already at work--understand more clearly the current business trends and prepare them for future consequences. Many Thin Companies looks at how the tragedy has forever altered the economy, advertising practices, and consumer behavior. The book supplies statistics and case studies for New York City commerce, the airlines industry, and several well-known companies from both before and after 9/11--revealing the patterns of growth, decline, and return. It also contains valuable information on how companies can reorganize their internal structure and distribution of funds with more effort on safety and crisis management planning. With Many Thin Companies, you'll gain a better understanding of: New York City's proposed budget gap-closing plan increasing security needs despite financial difficulties The Verizon Promise”--how Verizon was able to restore service in Manhattan in one week, thanks to preparedness and sales organization communication starting over--planning new outcomes for businesses after unexpected hardships performance issues--how to take care of the employees after a crisis international marketing concerns post-September 11 Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 provides a wealth of data that can be used to help prepare companies and industries for the short- and long-term consequences of 9/11. This book can help you prevent oversights and ensure that the businesses you work with are dependable to shareholders and consumers when that security is most needed.

Author Biography

Tony Carter, PhD, JD, MBA, is Academic Director and Professor of Sales at the Christos M. Cotsakos College of Business in the Russ Berrie Institute for Professional Sales, William Patterson University, Wayne, New Jersey. Dr. Carter is also Adjunct Professor of Marketing at the Graduate School of Business of Columbia University. At Columbia University, he is the Associate Faculty Director of the Executive Management Programs for Sales Management and Key Account Management

Table of Contents

Foreword	ix
Dr. Joseph Stiglitz
Preface and Acknowledgments	xi
Changes in Organizations and Management Practices	1	(18)
Leadership and September 11	1	(7)
Crisis Management	8	(5)
System Checklist	13	(1)
The Visiting Nurse Service of New York and September 11	13	(4)
Conclusion	17	(2)
Economy	19	(24)
Fragility of Confidence	19	(24)
Airlines	43	(8)
Consumer Behavior Pre-September 11, 2001	43	(5)
The Immediate Impact of September 11 on the Travel Industry	48	(3)
Airline Consumers	51	(10)
The Consumer	51	(2)
Government Assistance and Business Reforms	53	(8)
Airline Overview	61	(10)
Overview of the Airline Industry	61	(3)
The Aftermath of September 11	64	(7)
Advertisers and Consumer Behavior	71	(8)
The New Economy	71	(2)
Advertising	73	(3)
Consumer Behavior	76	(3)
Verizon	79	(6)
Sales Organizational Communication	82	(3)
Aon	85	(8)
Introduction	85	(1)
The 1993 World Trade Center Bombing	86	(1)
The September 11 Attacks	86	(7)
PricewaterhouseCoopers	93	(10)
Overview	93	(3)
PwC's Customers	96	(5)
Conclusion	101	(2)
A Global Examination of International Marketing	103	(8)
Introduction	103	(1)
International Marketing	103	(2)
International Marketing Concerns Post--September 11	105	(3)
Conclusion	108	(3)
Notes	111	(8)
Index	119