The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization

by Santamaria, Jason A.; Martino, Vincent; Clemons, Eric K., Ph.D.

• ISBN13: 9780071423779
• ISBN10: 007142377X
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-12-22
• Publisher: McGraw-Hill

Summary

Leadership strategy designed for the battlefield, adapted for the boardroomBased on a cover story in the Harvard Business Review entitled "Maneuver Warfare," The Marine Corps Way shows business leaders and managers how to adopt the principles and strategies that have made the Marine Corps so successful.Written by a Wharton professor and two former Marines who have now moved on to the business world, the book brings a consummate mix of business savvy and military know-how to bear on the challenges faced by today's managers. The centerpiece of the management model it espouses is maneuver warfare, in which the forces of disorder and uncertainty are used to undermine an enemy's ability to fight as a coordinated, effective whole.In The Marine Corps Way, rousing case studies and examples culled from both military and business history illustrate the power of maneuver warfare tactics and how to use them to win the war for profits and market share.

Author Biography

Jason A. Santamaria is currently an independent business consultant in Durham, North Carolina. He is a former Marine Corps artillery officer, Morgan Stanley investment banker, McKinsey consultant, and J. William Fulbright scholar.

Vincent Martino is currently a senior business analyst for Capital One Financial. He is a fomer Marine Corps communications officer and a graduate of the United States Naval Academy. An avid fly fisherman, he resides in Boise, Idaho, with his wife, Stacy, and son, Christopher.

Eric K. Clemons is a professor of operations and information management at the University of Pennsylvania's Wharton School of Business. He resides in Philadelphia with his wife, Jean, and daughter, Julia.

Table of Contents

Acknowledgments	vii
Introduction: From the Battlefield to the Business World	xi
Maneuver Warfare	1	(8)
An Integrated Attack: The Arab-Israeli War of 1967	9	(10)
The Seven Guiding Principles	19	(10)
Targeting Critical Vulnerabilities	29	(12)
Boldness	41	(18)
Surprise	59	(18)
Focus	77	(14)
Decentralized Decision Making	91	(16)
Tempo	107	(16)
Combined Arms	123	(16)
Reconnaissance Pull	139	(14)
An Integrated Attack: Examples from Business	153	(14)
Leadership: The Backbone of Maneuver Warfare	167	(16)
Appendix: Summary of Key Prescriptions	183	(12)
Notes	195	(10)
Sources	205	(14)
Index	219