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9781560242697

Market Analysis: Assessing Your Business Opportunities

by ;
  • ISBN13:

    9781560242697

  • ISBN10:

    1560242698

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 1993-06-28
  • Publisher: Routledge

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Summary

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.

Table of Contents

Foreword
Acknowledgements
Introduction to Assessing Business Opportunities
Assessing Business Opportunities - An Overviewp. 3
Strategic Management and Planningp. 11
External Analysis
Market Demand Analysisp. 33
Competitive Analysisp. 53
Financial Analysis
Revenue and Cost Analysisp. 73
Profitability Analysisp. 103
Internal Analysis
Feasibility Analysis - Summary and Action Planp. 123
Appendixp. 149
Opportunity Analysis - Travel Trailer Parkp. 151
Opportunity Analysis - Rollco Packing Companyp. 181
Opportunity Analysis - Urethane Impellersp. 205
Indexp. 229
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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