rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9780199655878

The Market Makers How Retailers are Reshaping the Global Economy

by Hamilton, Gary G.; Senauer, Benjamin; Petrovic, Misha
  • ISBN13:

    9780199655878

  • ISBN10:

    0199655871

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2012-09-29
  • Publisher: Oxford University Press

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $71.46 Save up to $51.47
  • Rent Book $48.23
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent The Market Makers How Retailers are Reshaping the Global Economy [ISBN: 9780199655878] for the semester, quarter, and short term or search our site for other textbooks by Hamilton, Gary G.; Senauer, Benjamin; Petrovic, Misha. Renting a textbook can save you up to 90% from the cost of buying.

Summary

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

Table of Contents


Introduction: The Retail Revolution, Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic
Part I. The Market Makers: A General Perspective
1. Retailers as Market Makers, Misha Petrovic and Gary G. Hamilton
2. Technology and Public Policy: The Preconditions for the Retail Revolution, Frederick H. Abernathy and Anthony P. Volpe
Part II. Making Consumer Markets
3. U.S. Retailing and Its Global Diffusion, Misha Petrovic
4. Globalization of European Retailing, Michael Wortmann
5. Online Retailers as Market Makers, Suresh Kotha and Sandip Basu
Part III. Making Supplier Markets
6. Supplier Markets and the Asian Miracle, Gary G. Hamilton and Cheng-shu Kao
7. Global Logistics, Global Labor, Edna Bonacich and Gary G. Hamilton
8. Making the Global Supply-Base, Timothy Sturgeon, John Humphrey, and Gary Gereffi
9. Transnational Contractors in East Asia, Richard P. Appelbaum
Part IV. Industries and Market Making
10. The Global Spread of Modern Food Retailing, Thomas Reardon and Benjamin Senauer
11. Market Making in the Personal Computer Industry, Kenneth L. Kraemer and Jason Dedrick

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program