#marketplace, .navbar, .container, .container-fluid, #media, #category, #ewards, #careers, .blueHeroSearchContainer, #photoHeroBanner, #etextbooks-page-2015, .slider-arrow, #books-page-2015, #my-account-wrapper-2015 {display:none;} .noscriptmsg p, .noscriptmsg h1 {color: #000;} body {background-color: #ccc !important; font-size: 14px; }

We're sorry, but eCampus.com doesn't work properly without JavaScript.

Either your device does not support JavaScript or you do not have JavaScript enabled.

How to enable JavaScript in your browser.

Need help? Call 1-855-252-4222

Rent now promotional banner

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Marketing 2014 book cover, ISBN 9781133939252

Marketing 2014

by Pride, William M.; Ferrell

ISBN13: 9781133939252
ISBN10: 1133939252
Additional ISBN(s): 9780547167473, 9780618799701, 9781111526191, 9781133949916, 9781285858340
Edition: 17th
Format: Paperback
Copyright: 2013-01-10
Publisher: South-Western College Pub
View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
In-Store Credit: $0.53

Check/Direct Deposit: $0.50

Sell Book
1. Marketing 2014 > ISBN13: 9781133939252

List Price: ~~$237.86~~ Save up to $214.07

Rent Book $23.79

Free Shipping

Rent Textbook Options

TERM

PRICE

DUE

Semester

$23.79

May 29

Quarter

$22.60

May 14

Short Term

$21.41

Apr 14

IN STOCK USUALLY SHIPS IN 24 HOURS.

HURRY! ONLY 2 COPIES IN STOCK AT THIS PRICE

*This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Buy Used
$171.26

Add to Cart Free Shipping

IN STOCK USUALLY SHIPS IN 24 HOURS.

How To: Textbook Rental

Looking to rent a book? Rent Marketing 2014 [ISBN: 9781133939252] for the semester, quarter, and short term or search our site for other textbooks by Pride, William M.; Ferrell. Renting a textbook can save you up to 90% from the cost of buying.

Summary

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program