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9780538446648

Marketing

by
  • ISBN13:

    9780538446648

  • ISBN10:

    0538446641

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2008-01-15
  • Publisher: South-Western Educational Pub
  • View Upgraded Edition

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Supplemental Materials

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Summary

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

Table of Contents

1. Marketing Today and Tomorrow. 2. Socially Responsive Marketing. 3. Marketing Builds on Economics. 4. The Basics of Marketing. 5. Gathering and Using Marketing Information. 6. Marketing Starts with Customers. 7. Competition is Everywhere. 8. E-Commerce and Virtual Marketing. 9. Marketing Strategy Planning. 10. Begin With a New Product. 11. Services Need Marketing. 12. Business to Business Marketing. 13. Getting Products to Customers. 14. Determining the Best Price. 15. Promotion Means Effective Communication. 16. Be Creative with Advertising. 17. Selling Satisfies the Customer. 18. Moving into a Global Economy. 19. Managing Marketing Risks. 20. Marketing Requires Money. 21. Entrepreneurship and Marketing. 22. Take Control with Management. 23. Planning Your Marketing Career.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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