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9780073404721

Marketing

by Unknown
  • ISBN13:

    9780073404721

  • ISBN10:

    0073404721

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 2008-03-20
  • Publisher: McGraw-Hill/Irwin
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List Price: $195.41

Summary

Marketing, 9/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Supplemental Materials

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