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9781904879886

Marketing Code : Sometimes You Have to Kill to Make a Killing

by
  • ISBN13:

    9781904879886

  • ISBN10:

    1904879888

  • Format: Paperback
  • Copyright: 2006-12-30
  • Publisher: Cyan Communications

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Summary

Akin to The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer first, customer focused cliches currently is use and offers guidelines more appropriate in today's fast moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.

Author Biography

Stephen Brown is a marketing professor at the University of Ulster and has been published in a variety of journals, including Business Horizons, European Management Journal, The Harvard Business Review, and Marketing Research.

Supplemental Materials

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