Marketing Competences And Strategic Flexibility in China

by Wang, Yonggui; Li-Hua, Richard

• ISBN13: 9780230013506
• ISBN10: 0230013503
• Format: Hardcover
• Copyright: 2007-01-15
• Publisher: Palgrave Macmillan

Summary

This study investigates the concept of customer-focused performance and its key determinants in China, integrating service marketing literature with that of strategic management.

Author Biography

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

Table of Contents

List of Tables	p. vii
List of Figures	p. ix
Preface	p. xi
Acknowledgements	p. xiv
About the Authors	p. xv
Introduction	p. 1
Aims and objectives of the study	p. 2
Background of the study	p. 3
How was the study conducted?	p. 6
What is the intent of the book?	p. 6
To whom is this book directed?	p. 6
Justification of the study	p. 7
Theoretical significance	p. 7
The methodological significance	p. 9
The practical significance	p. 9
Contributions to research	p. 10
Rationale for the selection of firms in China	p. 12
Philosophical Notions and Framework	p. 13
Introduction	p. 13
Definitions of constructs and constituents of core competences	p. 13
Customer-focused performance and the whole performance system	p. 17
Determinants of firm performance from different perspectives	p. 21
Summary	p. 30
Turbulent Chinese Business Environment	p. 31
Introduction	p. 31
Perspectives and curiosity concerning 'made in China'	p. 32
High technology industries in China	p. 33
Current situation and future trend of environmental turbulence in high technology industries in China	p. 38
Is Chinese business practice shifting the international business model?	p. 43
Responses from the transnational companies in China	p. 44
Summary	p. 45
Constructs and Constituents of Core Competences	p. 47
Introduction	p. 47
Theoretical framework	p. 48
Dimensions of customer-focused performance and their relationships	p. 51
The key resource-based determinants and their impacts	p. 62
Moderating role of environmental turbulence	p. 77
Brief discussion	p. 79
Summary	p. 82
A Structured Survey in Beijing, Tianjin and Shenzhen	p. 84
Introduction	p. 84
Research design	p. 84
Sampling and data collection	p. 88
Questionnaire design and revision	p. 100
Operationalization of the constructs	p. 105
Survey responses	p. 117
Data analysis methods	p. 126
Potential problems	p. 142
Summary	p. 144
Creation of Strategic Flexibility and Core Competence	p. 145
Introduction	p. 145
Construct validation and relevant measurement models	p. 145
Structural equation models building and propositions testing	p. 176
Complementary analysis based on the combined data	p. 195
Summary and golden rules	p. 201
Conclusions and Implications	p. 203
Discussions and conclusions	p. 203
Contributions and implications	p. 210
Directions for future research	p. 217
Notes	p. 222
References	p. 225
Name Index	p. 247
Subject Index	p. 253
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