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9781479116355

Marketing Films to Millennials and Baby Boomers

by
  • ISBN13:

    9781479116355

  • ISBN10:

    1479116351

  • Format: Paperback
  • Copyright: 2012-09-20
  • Publisher: Createspace Independent Pub

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Supplemental Materials

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Summary

This provides a comprehensive guide to the film induhstry for filmmakers interested in producing and distributing independent films to these two targeted age groups -- Millennials and Baby Boomers -- who are about 50% of the audience for films. It includes a discussion of the characteristics of these groups, the structure of the industry, and recommendations for meeting the needs of these age groups now and over the next decade. It also includes a SWOT analysis for assessing the strengths and weaknesses of one's own company in marketing to these age groups that can help in raising funds and creating one's own strategic plan.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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