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9781451697582

Marketing High Technology

by
  • ISBN13:

    9781451697582

  • ISBN10:

    1451697589

  • Format: Paperback
  • Copyright: 2012-05-09
  • Publisher: Free Press
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Supplemental Materials

What is included with this book?

Author Biography

William H. Davidow is a general partner with Mohr Davidow Ventures in Menlo Park, California. Before forming this venture capital firm, he was senior vice president of sales & marketing for Intel Corporation and shepherded the renowned Intel 8080 and 8086 to success. Prior to joining Intel he was a marketing manager for Hewlett-Packard's computer group. Davidow graduated summa cum laude from Dartmouth College and holds a Ph.D. in electrical engineering from Stanford University.

Table of Contents


Contents

Foreword

Acknowledgments

Introduction


1. Crush the Competition

2. The Winning Strategy

3. Slightly Better Is Dangerous

4. Why Companies Give Bad Service

5. Great Products Make Great Salespeople

6. Great Promotions Are Simple

7. Price on Value but Charge What the Market Will Bear

8. Be International or Fail

9. Plan Products, Not Devices

10. Great Products Need a Soul

11. Do You Have Marketing?

12. The Business of Business Is Total Satisfaction

Appendix A. The Cost of Attacking a Competitor

Appendix B. How Costs and Margin Goals Affect Price

Index

Rewards Program

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