Understanding the Hospitality and Tourism Marketing Process | |
Introduction: Marketing for Hospitality and Tourism | |
Service Characteristics of Hospitality and Tourism Marketing | |
The Role of Marketing in Strategic Planning | |
Developing Hospitality and Tourism Marketing Opportunities and Strategies | |
The Marketing Environment | |
Marketing Information Systems and Marketing Research | |
Consumer Markets and Consumer Buying Behavior | |
Organizational Buyer Behavior of Group Market | |
Market Segmentation, Targeting, and Positioning | |
Developing the Hospitality and Tourism Marketing Mix | |
Designing and Managing Products | |
Internet Marketing | |
Pricing Products: Pricing Considerations, Approaches, and Strategy | |
Distribution Channels | |
Promoting Products: Communication and Promotion Policy and Advertising | |
Promoting Products: Public Relations and Sales Promotion | |
Professional Sales | |
Managing Hospitality and Tourism Marketing | |
Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing | |
Destination Marketing | |
Next Yearrsquo;s Marketing Plan | |
Case Studies | |
Glossary | |
Index | |
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