Marketing HRD Within Organizations Enhancing the Visibility, Effectiveness, and Credibility of Programs

by Gilley, Jerry W.; Eggland, Steven A.

• ISBN13: 9781555424022
• ISBN10: 1555424023
• Edition: 1st
• Format: Hardcover
• Copyright: 1992-04-16
• Publisher: Pfeiffer

Summary

Boost the image of your HRD department and carve a solid niche in the organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute to the bottom line This handy guide explains how to use a range of marketing tools including client research, cost/benefit analyses, and promotional techniques to implement a strategic HRD marketing plan.

Author Biography

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.

Table of Contents

1. Why HRD Professionals Must Be Marketing Oriented

2. Placing the Organization's Needs First: Meeting Expectations for HRD

3. Generating Interest and Participation in Training

4. Initiating a Strategic Marketing Plan for HRD: The First Steps

5. Market Research and Segmentation: Offering the Right Program at the Right Time

6. Setting Program Prioroties and Allocating Limited Sources

7. Weighing the Costs and Benefits of Proposed Programs

8. Raising the Visibility of HRD Within the Organization

9. Communicating the Values and Benefits of HRD Persuasively

10. Putting Plans into Action: Sixteen Steps for Marketing HRD Successfully