Top
About This Book
Marketing: An Introduction, 15th Edition
Marketing: An Introduction, 15th Edition, is a comprehensive textbook designed for students and educators in the field of marketing. This book is a go-to resource for anyone looking to understand the fundamentals of marketing in the digital age. It's particularly useful for students in introductory marketing courses at the college and university levels.
Who Uses It?
Primarily, this book is used by students and instructors in introductory marketing courses. It's also a valuable resource for professionals looking to refresh their knowledge or expand their understanding of marketing principles. The book's focus on creating and capturing customer value makes it relevant for anyone interested in understanding how to drive effective marketing strategies.
History and Editions
The 15th edition of Marketing: An Introduction has been updated to reflect the major trends and shifting forces that impact marketing in this digital age. This edition includes updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases, and end-of-chapter exercises. These features provide ample practice for applying marketing concepts to real-world company scenarios.
Author and Other Works
Gary Armstrong and Philip Kotler are the authors of Marketing: An Introduction. Gary Armstrong is known for his expertise in marketing education, while Philip Kotler is a renowned marketing scholar and author. Together, they bring a wealth of knowledge to the text, ensuring that it remains current and relevant.
Key Features
- Comprehensive Coverage: The book covers core marketing concepts, strategies, and practices.
- Digital Age Focus: It reflects the major trends and shifting forces that impact marketing in the digital age.
- Interactive Tools: The text includes Pearson+ eTextbook with study tools, tailored feedback on assignments, interactive course-specific content, and real-time analytics and insights.
- Real-World Applications: The book features Marketing at Work highlights and company cases that help students apply theoretical concepts to real-world scenarios.
Detailed Information
ISBNs and Formats
- ISBN-13: 9780137476459
- ISBN-10: 0137476450
- Format: Textbook (available in paperback and eTextbook formats)
- Rental Options: Available for rental through eCampus.com and other retailers
Publication Details
- Publisher: Pearson
- Publication Date: January 3, 2022
- Number of Pages: Varies by format (typically around 500-600 pages)
- Language: English
Other Editions and Formats
- New Copy: Includes any supplemental materials advertised (check the title for details)
- Used, Rental, and eBook Copies: Typically do not include supplemental materials (only the book itself is included)
Related ISBNs:
- 9780137704408 (Pearson+ eTextbook with study tools)
- 9780137476459 (Rental Edition)
- 9780137476466 (Used Copy)
This detailed information section provides a quick reference for all the available formats and sources for Marketing: An Introduction, 15th Edition, making it easier to find and access the book in the preferred format.
