Foreword | |
Introduction | |
The Band | |
Create a Unique Business Model | |
Choose Memorable Brand (and Band) Names | |
Build a Diverse Team | |
Be Yourself | |
Experiment, Experiment, Experiment | |
Embrace Technology | |
Establish a New Category | |
The Fans | |
Encourage Eccentricity | |
Bring People on an Odyssey | |
Put Fans in the Front Row | |
Build a Following | |
The Business | |
Cut Out the Middleman | |
Free Your Content | |
Be Spreadable | |
Upgrade to Premium | |
Loosen Up Your Brand | |
Partner with Entrepreneurs | |
Give Back | |
Do What You Love | |
Acknowledgments | |
"Furthur" Reading | |
About the Photographs | |
About the Illustrations | |
About the Authors | |
Table of Contents provided by Publisher. All Rights Reserved. |
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