Marketing Literature The Making of Contemporary Writing in Britain

by Squires, Claire

• ISBN13: 9781403997739
• ISBN10: 140399773X
• Format: Hardcover
• Copyright: 2007-11-15
• Publisher: Palgrave Macmillan

Summary

This book examines the conditions of, contexts for, and some key instances of the publishing of contemporary writing in Britain.

Author Biography

CLAIRE SQUIRES is Senior Lecturer in Publishing at the Oxford International Centre for Publishing Studies at Oxford Brookes University, UK, and Programme Leader for the MAs in Publishing. Her previous books include Philip Pullman, Master Storyteller: A Guide to the Worlds of His Dark Materials (2006). She previously worked at Hodder Headline publishers.

Table of Contents

Preface	p. vii
Introduction	p. 1
Marketing Literature: Contexts and Theory
Publishing Contexts and Market Conditions	p. 19
Literature and Marketing	p. 40
Genre in the Marketplace	p. 70
Publishing Histories
Icons and Phenomenons	p. 105
Marketing Stories	p. 119
Crossovers	p. 147
Conclusion: Writing Beyond Marketing	p. 176
	p. 184
Nates	p. 187
Bibliography	p. 215
Index	p. 232
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program

Currently unavailable