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9781266340734

Marketing (LL)

by ; ;
  • ISBN13:

    9781266340734

  • ISBN10:

    1266340734

  • Edition: 4th
  • Format: Loose-leaf
  • Copyright: 2023-06-22
  • Publisher: MCG

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Supplemental Materials

What is included with this book?

Table of Contents

Chapter 1: Why Marketing Matters to You 

Chapter 2: Strategic Planning 

Chapter 3: The Global Environment 

Chapter 4: Consumer Behavior 

Chapter 5: Marketing Research and Analytics 

Chapter 6: Product Development 

Chapter 7: Segmentation, Targeting, and Positioning 

Chapter 8: Promotional Strategies 

Chapter 9: Personal Selling 

Chapter 10: Supply Chain and Logistics Management 

Chapter 11: Pricing 

Chapter 12: Retailing 

Chapter 13: Digital and Social Media Marketing 

Chapter 14: Branding 

Chapter 15: Customer Relationship Management 

Chapter 16: Social Responsibility and Sustainability 


Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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