We're sorry, but eCampus.com doesn't work properly without JavaScript.
Either your device does not support JavaScript or you do not have JavaScript enabled.
How to enable JavaScript in your browser.
Need help? Call 1-855-252-4222
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Chapter 1 - Tools and Responsibilities
Chapter 2 - The Business Objective
Chapter 3 - The Marketing Objective: Customer Focus
Chapter 4 - Source of Volume: Competitive Focus
Chapter 5 - Segmentation
Chapter 6 - Targeting
Chapter 7 - Positioning
Chapter 8 - Product
Chapter 9 - Service as Product
Chapter 10 - Marketing Communications
Chapter 11 - Pricing
Chapter 12 - Channels
Chapter 13 - Integrated Market Research
Chapter 14 - Marketing Metrics
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.