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About This Book
Marketing Management, 16th Edition
Marketing Management, 16th Edition, is a comprehensive textbook designed for marketing management courses. It's a go-to resource for students and educators alike, offering a detailed exploration of marketing principles and meeting scope and sequence requirements for typical introductory marketing courses.
Who Uses It?
Primarily, this book is used by students and instructors in marketing management courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of marketing, including professionals looking to refresh their knowledge or expand their understanding of marketing strategies.
History and Editions
The 16th edition of Marketing Management has been updated to address user feedback, incorporating the latest research and discussions on marketing theory and practice. This edition includes detailed updates on real-world examples, new marketing insights, and innovative marketing accomplishments from leading organizations. It also features a streamlined organization of content, making it easier to navigate and understand complex marketing concepts.
Author and Other Works
Philip Kotler, Kevin Lane Keller, and Alexander Chernev are the authors of Marketing Management. Philip Kotler is known for his extensive contributions to the field of marketing, having written numerous books on marketing strategy and theory. Kevin Lane Keller brings his expertise in brand management and marketing strategy to the text, ensuring that it remains current and relevant. Alexander Chernev contributes to the book's multidisciplinary perspective, providing a balanced coverage of marketing principles.
Key Features
- Real-world Examples: The book uses real-world examples from companies like Wegmans, Starbucks, and Uniqlo to illustrate key concepts and enhance the relevance of any theoretical discussion.
- Marketing Insight Boxes: These boxes address specific marketing topics in greater detail, providing in-depth coverage and fostering better student understanding of the topic.
- Marketing Spotlight Boxes: These boxes use relevant, real companies to illustrate chapter concepts, making the material more engaging and applicable.
- Marketing in Action Mini Cases: These cases highlight innovative and insightful marketing accomplishments from leading organizations, promoting class discussion and student analysis.
Detailed Information
ISBNs and Formats
- Rental Edition: ISBN-13: 9780135887158
- Hardcover: ISBN-10: 0135887151
- eTextbook: Available through Pearson+ (ISBN: 9780135887158)
- Paperback: ISBN-10: 0135887151
- Looseleaf Edition: Not explicitly listed but available through other retailers
Publication Details
- Publisher: Pearson
- Publication Date: June 25, 2021
- Number of Pages: Not specified
- Language: English
Other Editions and Formats
- International Edition: Available through AbeBooks (ISBN: 9789356062665)
- Access Code: Available for purchase from VitalSource (ISBN: 9780137344161)
Related ISBNs:
- 0135887151 (Hardcover)
- 9780135887158 (eTextbook)
- 9780137344161 (Access Code)
- 9789356062665 (International Edition)
This detailed information section provides a quick reference for all the available formats and sources for Marketing Management, 16th Edition, making it easier to find and access the book in the preferred format.
