Marketing in the Moment The... | Buy

"With the rapid change for marketers and businesses, knowing the right thing to do is a must. Itrs"s do or die.Marketing in the Momentgives the reader the right tools to win and now!" --Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test "The online marketing world is changing fast, and nobody knows for sure whatrs"s coming next. This book can help you be better prepared for the changes that are already afoot." --Tony Hsieh, CEO of Zappos, author ofDelivering Happiness "Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasnerrs"s book, learning his many easy-to-learn practical strategies, Irs"m ready to conquer the Internet. I strongly recommend this book." --Joseph Sugarman, Chairman of BluBlocker Corporation, author ofAdvertising Secrets of the Written Word "This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!" --Brian Tracy, author ofThe Art of Closing the Sale "If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasnerrs"s book, Marketing in the Moment, then throw in the towel--game over!" --Joel Bauer, author, speaker, and mentor With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, thatrs"s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Yours"ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

Author Biography

Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.

The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.

Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.

Introduction	p. 1
Recognize Any of These?	p. 2
What Does This Mean to You?	p. 3
Move Out of the Way, or Jump on the Bullet Train	p. 3
Why Should You Listen to Me?	p. 4
How to Use This Book	p. 4
FAQs	p. 5
Do All the Tactics Apply to My Business?	p. 6
Is Web 3.0 Marketing Expensive to Do?	p. 6
Who Does This Book Apply To?	p. 6
Are There Other Tools in This Book Besides Online Marketing?	p. 6
The Mindset Shift: From Web 2.0 to Web 3.0	p. 7
What Is Web 2.0?	p. 7
The Limitations of Web 2.0	p. 8
Oversaturation	p. 8
Misconceptions	p. 9
Time	p. 10
Modes of Interaction	p. 10
Openness	p. 11
What Is Web 3.0 Marketing?	p. 11
The Five Key Components of Web 3.0 Marketing	p. 12
Are You Ready for Web 3.0 Marketing?	p. 15
How Web 3.0 Marketing Will Affect Your Business, Your Company, and Your Life	p. 15
Increasing Mobility and Reliance on Mobile Devices	p. 15
Resistance to Sharing Information with Everyone	p. 16
A Reduction in the Need to Be "Belly-to-Belly"	p. 16
Everything Is Continuing to Go to the Web	p. 17
Conducting a 360-Degree Review of Your Web Platform and Marketing Efforts	p. 17
Investing in New and Additional Technology	p. 22
The Top Five Things You Need to Do to Master and Prepare for the Web 3.0 Wave	p. 24
Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place	p. 25
The Content-Delivery Change Taking Place	p. 25
From Blogging to Microblogging	p. 26
Blogging: What Is a Blog?	p. 27
The Two Key Types of Blogs	p. 27
Why Should You Be Blogging?	p. 28
How to Fully Utilize the Power of Your Blog	p. 29
The Shift from Blogging to Microblogging	p. 33
Twitter and How It's Changing the World	p. 34
What Is Twitter?	p. 34
Who Should Be Using Twitter?	p. 35
How to Get a Massive Number of Twitter Followers	p. 36
Advanced Twitter-Building Tactics and Other Twitter Tools	p. 39
@Tweets	p. 40
Direct Messages	p. 40
Retweeting	p. 40
Tweet Deck	p. 41
Social Oomph	p. 41
Search.twitter.com	p. 42
Twitturly	p. 43
Multiple Twitter Accounts	p. 43
Twitter Maintenance	p. 43
Mobile Marketing: Tapping into Billions of Cellphone Users	p. 47
What Is Mobile Marketing?	p. 47
Mobile Marketing with SMS	p. 48
Mobile Marketing with MMS	p. 49
In-Game Mobile Marketing	p. 50
Mobile Web Marketing	p. 50
Mobile Marketing Guidelines	p. 51
A World Run on BlackBerrys, iPhones, and Mobile Devices	p. 52
BlackBerrys	p. 53
iPhones	p. 56
How to Implement Mobile Marketing	p. 62
SMS	p. 62
MMS	p. 68
Mobile Ads	p. 72
Voice Broadcasts	p. 75
Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe	p. 79
The Basics of Virtual Reality World Communities	p. 83
www.SecondLife.com	p. 84
www.ActiveWorlds.com	p. 85
Entropia Universe	p. 86
www.There.com	p. 87
www.Kaneva.com	p. 88
www.Worlds.com	p. 88
Moove	p. 89
www.IMVU.com	p. 89
Other Worlds	p. 93
How to Leverage the Trend	p. 97
Virtual Trade Shows and Events	p. 100
Comparison Between Live and Virtual Trade Shows	p. 101
Advantages of Virtual Trade Shows	p. 102
Disadvantages of Virtual Trade Shows	p. 103
Virtual-Reality-World Banner Ads	p. 108
Video Marketing: Taking Video to the Next Level	p. 111
The Video Craze	p. 111
Shifting from YouTube to Ustream and Beyond	p. 118
Two Options for Viewing Video	p. 118
Internet TV	p. 127
Starting Your Own Internet TV Channel	p. 127
The Flip Video Craze	p. 133
Web Applications: How to Effectively Use Apps in Your Marketing	p. 137
What Are Web Apps?	p. 137
Apps for Personal and General Business Use	p. 138
Using Apps in Web 3.0 Marketing	p. 140
Twitter Apps	p. 141
Mobile Apps	p. 142
Facebook Apps	p. 142
Virtual-Reality-World Apps	p. 143
Live Streaming Video Apps	p. 144
How to Create Your Own App	p. 146
Lead Generation and Profit Apps	p. 147
Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact	p. 151
What Is Open-Source Code?	p. 151
Using Open-Source Code	p. 152
Collaboration: Connecting and Sharing Data at Lightning-Speed Paces	p. 157
Google Apps	p. 159
How You Can Leverage Collaboration Tools	p. 164
Chatting	p. 164
Sharing Docs, Audios, Videos, and Files	p. 165
Project Management	p. 165
Analytics	p. 166
Shopping Cart	p. 170
E-Mail Marketing	p. 171
Customer Relationship Management	p. 173
Teleconferences and Webinars	p. 179
On-Demand/Software as a Service	p. 180
Web 3.0 Companies	p. 183
Company: Amazon	p. 184
Why It's a Web 3.0 Company	p. 185
Company: Zappos	p. 186
Why It's a Web 3.0 Company	p. 186
Company: Salesforce.com	p. 188
Why It's a Web 3.0 Company	p. 188
Company: Cisco	p. 189
Why It's a Web 3.0 Company	p. 190
Your Action Plan: Putting It All Together and Taking Action	p. 193
Your Action Plan for the Next Three to Six Months and Beyond	p. 198
The Areas You Should Start with Immediately	p. 201
Final Thoughts on the Evolution of the Web	p. 204
Conclusion: The Art of Giving Back	p. 207
Some of My Favorite Charities	p. 210
St. Jude Children's Research Hospital	p. 210
Make-a-Wish Foundation	p. 211
Women & Children's Hospital	p. 212
How to Start Giving Back	p. 212
Index	p. 215
Table of Contents provided by Ingram. All Rights Reserved.

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