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9780415213820

Marketing, Morality and the Natural Environment

by
  • ISBN13:

    9780415213820

  • ISBN10:

    0415213827

  • Format: Hardcover
  • Copyright: 2001-01-05
  • Publisher: Routledge

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Supplemental Materials

What is included with this book?

Summary

Crane offers a new look a new look at marketing, and in particular the move to establish ostensibly "green" marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take place in their organizations.

Author Biography

Andrew Crane is Lecturer in Marketing & Strategy at Cardiff Business School.

Table of Contents

Preface ix
Introduction
1(6)
Marketing and morality: perspectives and issues
7(23)
Exploring moral meaning in green marketing
30(18)
Conventional companies
48(22)
Social mission companies
70(29)
Business--NGO collaboration
99(22)
Green marketing and morality: evidence from three approaches
121(29)
Amoralization, moralization, marketing and the natural environment
150(22)
Conclusions
172(12)
Notes 184(4)
References 188(15)
Index 203

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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