A Marketing Plan for Life 12 Essential Business Principles to Create Meaning, Happiness, and True Success

by Fried, Robert Michael

• ISBN13: 9780399530654
• ISBN10: 0399530657
• Format: Paperback
• Copyright: 2005-01-04
• Publisher: Perigee Trade

Summary

This is the book for those who are sick of defining their net worth by their financial portfolio alone. Those who are successful at work, but stressed and unhappy with life outside the office. And those who, after years spent focusing on a career, have lost sight of what's really important. Using the same strategies that result in good business, readers can redefine what they really want-and turn their lives into their most successful business venture yet. Fortune 500 marketing executive Robert Fried shows how the skills and principles that facilitate professional success can help us reach our personal goals, too-and explains how to create a "marketing plan" for one's own life. Fried explains how to: - Identify the target customer to discover the "Authentic" Self - Define the business one is in to figure out what one wants to achieve - Assess the market to capitalize on strengths - Weather the product cycles to reinvent self at every stage - Create targets of opportunity to make dreams a reality - Expand reach to create a lasting legacy

Author Biography

Robert Michael Fried is a marketing executive who has worked with Motorola, Revlon, Eddie Bauer, and other internationally known brands. He has lectured at UCLA and USC and is the co-founder of the ThirdWind Company, dedicated to helping people discover what matters most to them (www.thirdwind.net). He conducts his Marketing Plan for Life seminars around the world.

Table of Contents

Introduction: What Is a Marketing Plan for Life?	xi
1 DEFINE THE BUSINESS YOU'RE IN
Figuring Out Who You Are and Who You Want to Become	1	(12)
2 ASSESS THE MARKET
Capitalizing on Your Strengths	13	(14)
3 IDENTIFY THE TARGET CUSTOMER
Discovering the Authentic You	27	(12)
4 LAUNCH YOUR STRATEGY
Finding Your Niche-and Daring to Risk	39	(14)
5 WEATHER THE PRODUCT CYCLES
Reinventing Yourself at Every Stage	53	(16)
6 HIT YOUR FOUR COMMUNICATION KEYS
Building Your Personal Brand	69	(12)
7 EXPAND YOUR REACH
Creating a Legacy	81	(12)
8 BUILD A HIGH-IMPACT ADVERTISING CAMPAIGN
Reawakening the Creativity Within You	93	(18)
9 PLAN YOUR DISTRIBUTION
Sharing Your Time and Energy Wisely	111	(14)
10 ACHIEVE YOUR SALES GOALS
Reaching Out to Make Your Personal Goals a Reality	125	(14)
11 ANALYZE THE PROFIT AND LOSS
Tallying Your Personal Balance Sheet	139	(16)
12 ESTABLISH TARGETS OF OPPORTUNITY
Making Your Dreams Come True	155	(16)
Epilogue	171