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About This Book
Marketing: Real People, Real Choices, 11th Edition
Marketing: Real People, Real Choices is a comprehensive textbook designed to introduce marketing from the perspective of real people who make real marketing decisions. This book is a go-to resource for students and educators alike, offering a detailed exploration of marketing principles and meeting scope and sequence requirements for typical introductory marketing courses.
Who Uses It?
Primarily, this book is used by students and instructors in introductory marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of marketing, including professionals looking to refresh their knowledge or expand their understanding of business strategies.
History and Editions
The 11th edition of Marketing: Real People, Real Choices has been updated to address user feedback, incorporating the latest research and discussions on consumer behavior and marketing strategies. This edition includes detailed updates on case studies and real-world examples, ensuring that it remains current and relevant. The book has been a staple in marketing education for over a decade, with each edition building upon the previous one to provide a strong foundation in marketing principles.
Author and Other Works
The authors of Marketing: Real People, Real Choices are Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart. Michael R. Solomon is known for his engaging and accessible writing style, which makes complex marketing concepts easy to understand. Greg W. Marshall brings his expertise in consumer behavior to the text, ensuring that it remains grounded in real-world applications. Elnora W. Stuart contributes her knowledge of marketing strategies and practices, making the book a comprehensive resource for students.
Detailed Information
ISBNs and Formats
- Hardcover/Rental Edition: ISBN-13: 9780136810384
- eTextbook: Available through VitalSource (ISBN: 9780136810490)
- Loose-leaf: Not available for this specific edition
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: Pearson
- Publication Date: February 26, 2021
- Number of Pages: 632 pages
- Language: English
- Item Weight: Not specified
- Dimensions: Not specified
Other Editions and Formats
- 10th Edition: Available through Pearson and other retailers (ISBN: 9780136810476)
- eTextbook with VitalSource: ISBN-13: 9780136810490
- Related ISBNs:
- 9780136827757
- 9780137392384
- 9780136810476 (10th Edition)
- 9780136810490 (eTextbook)
This detailed information section provides a quick reference for all the available formats and sources for Marketing: Real People, Real Choices, 11th Edition, making it easier to find and access the book in the preferred format.
