Marketing [Rental Edition]

by GREWAL

• ISBN13: 9781266691430
• ISBN10: 126669143X
• eBook ISBN(s): 9781264155842
• Additional ISBN(s): 9781260717433
• Format: Textbook
• Copyright: 2024-01-23
• Publisher: McGraw-Hill Rental Program
• More Book Details

About This Book

Marketing: 2024 Release by Dhruv Grewal and Michael Levy

Marketing: 2024 Release is a comprehensive textbook designed for undergraduate and graduate marketing courses. This book is a go-to resource for students and educators alike, offering a detailed exploration of marketing principles and meeting scope and sequence requirements for typical introductory marketing courses.

Who Uses It?

Primarily, this book is used by students and instructors in introductory marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of marketing, including professionals looking to refresh their knowledge or expand their understanding of modern marketing strategies.

History and Editions

The 9th edition of Marketing: 2024 Release has been updated to address user feedback, incorporating the latest research and discussions on digital, social, and mobile marketing. This edition includes detailed updates on marketing analytics, consumer behavior, and the psychology of influencer marketing. It also includes a highly visual format with up-to-date examples throughout, making it easy for today's mobile and modern students to understand complex marketing concepts.

Author and Other Works

Dhruv Grewal is a renowned professor in the field of marketing, known for his engaging and highly visual approach to teaching. Michael Levy is also a respected author in the field, contributing to the book's comprehensive coverage of marketing principles. Both authors have extensive experience in academia and industry, ensuring that the book remains current and relevant.

Key Features

• Comprehensive Coverage: The book covers core concepts in marketing, including digital, social, and mobile marketing, marketing analytics, and the psychology of consumer behavior.
• Updated Research: The 9th edition includes detailed updates on the latest marketing trends and research.
• Engaging Format: Written in a highly visual format with up-to-date examples throughout, making it easy for students to understand complex marketing concepts.
• Accessibility: McGraw Hill prioritizes accessibility, adhering to WCAG AA guidelines to ensure that the book is accessible to all students.

Detailed Information

ISBNs and Formats

• Textbook: ISBN-13: 9781266691430
• eTextbook: Available with digital study tools like highlights, read aloud, and global search (ISBNs for eTextbook formats may vary but typically include the base ISBN with additional identifiers for digital access).

Publication Details

• Publisher: McGraw Hill LLC
• Publication Date: June 6, 2025
• Number of Pages: Varies by edition but typically includes a comprehensive guide with detailed examples and case studies.
• Language: English

Other Editions and Formats

• Previous Editions: Available through McGraw Hill and other retailers.
• Digital Platforms: The book does not come with digital platform access (e.g., Connect, ALEKS, SIMnet), but it is available as an eTextbook with various digital study tools.

Related ISBNs:

• eBook ISBN: 9781264155842 (for the digital version)
• Other Formats: The book is also available in hardcover and loose-leaf formats, but these specific ISBNs are not provided here as they are not directly related to the primary ISBN 9781266691430.

Additional Resources

For more information about accessibility features and support, visit McGraw Hill's accessibility page or contact them at [e-mail]. Additionally, TextbookX.com offers this book at a discounted price with an average savings of 50% on the marketplace[5].