Marketing Research and Information Services : 2003 Industry Report

by Miller, Thomas W.; James, Dana H.

• ISBN13: 9780972729703
• ISBN10: 0972729704
• Format: Paperback
• Copyright: 2003-03-30
• Publisher: Research Pub Llc

Table of Contents

Preface	p. iii
List of Figures	p. ix
List of Tables	p. xi
List of Exhibits	p. xiii
Industry Overview	p. 1
A Brief History of the Industry	p. 2
Industry Definition	p. 9
Types of Research and Information Services	p. 14
Business Models: Syndicated versus Custom Research	p. 21
Views from the Field	p. 22
Industry Analysis	p. 29
Industry Structure	p. 30
Factors of Production	p. 36
Information Supply Chain	p. 42
Professional Organizations and Certification	p. 43
Government Regulation	p. 45
Views from the Field	p. 52
Understanding Clients	p. 59
Client Organizations	p. 60
Buyer Segments--Industry Types	p. 63
Needs-based Segmentation: Research Utilization	p. 64
Buyer Purchasing Styles	p. 68
Return on Investment	p. 69
Demand for Research and Information Services	p. 72
Stories from the Client Side	p. 75
Additional Views from the Field	p. 82
Competitive Strategy	p. 89
Competitive Analysis for Custom Research Providers	p. 90
Product Positioning	p. 96
Pricing Strategy and Examples	p. 99
Paths to Success	p. 101
Views from the Field	p. 108
Industry Trends and Forecasts	p. 121
Economic Rules--Information Rules	p. 122
Researcher Attitude and Behavior Surveys	p. 124
Views from the Field	p. 130
Prolegomenon to an Information Services Future	p. 137
Appendices
Interview Participants	p. 143
Directory of Online Sources	p. 145
Authors' Research Methods	p. 157
In-depth Interviews	p. 157
Online Surveys	p. 157
Statistical Graphics	p. 162
Conceptual Mapping and Grouping	p. 162
Text Mining	p. 164
Bibliography	p. 165
Index	p. 181
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