Marketing with Social Media An Hour a Day Collection

by Evans, Dave; Jarboe, Greg; Thomases, Hollis; Smith, Mari; Treadaway, Chris

• ISBN13: 9781118470817
• ISBN10: 1118470818
• Edition: 2nd
• Format: Paperback
• Copyright: 2012-07-24
• Publisher: Sybex

Summary

Develop winning social media marketing strategies with An Hour a Day! Save $20 U.S. off suggested retail price of books purchased individually! Inside, you'll find step-by-step guidance and learn: How to develop, implement, and measure successful strategies and campaigns Proven techniques and tactics for the top social media channels and platforms Smart, accessible task-based approaches that are perfect for busy people What mistakes to avoid and successes to learn from via real-world case studies and field-tested guidance from the experts

Author Biography

Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association. www.sybex.com www.sybex.com/go/socialmediahour.

Greg Jarboe is President and Co-Founder of SEO-PR, an award-winning content marketing agency. He is also the author of "YouTube and Video Marketing: An Hour a Day" as well as a contributor to four other books. He is an instructor in the Rutgers Business School Executive Education Mini-MBA program as well as Simplilearn. In addition to Tubular Insights - fka ReelSEO -, he also writes for Search Engine Journal.