Marketing Tax Preparation Services to the Hispanic Community

by Blaire Borthayre

• ISBN13: 9780470152676
• ISBN10: 0470152672
• Format: Hardcover
• Copyright: 2008-02-01
• Publisher: Wiley

Summary

Proven approaches that will help tax professionals attract and serve today's growing Hispanic market Raised by her grandmother, a Mexican immigrant who spoke only Spanish, Blaire Borthayre personally understands the difficulties involved in bridging the culture and communication gap. Over the course of her successful consulting career, she has used this experience to help clients become more adept at serving today's growing Hispanic community. Now, with Marketing Tax Preparation Services to the Hispanic Community, Borthayre looks to share her business insights. Written in a straightforward and accessible style, this book shows tax professionals how to attract and serve this lucrative market. The information outlined here will allow readers to avoid common mistakes and establish themselves as a trusted source in the Hispanic community-even if they don't speak Spanish. Topics covered include, understanding and overcoming cultural and language barriers; tips for recruiting and training a bilingual staff; and resources for translations, marketing materials, and community partnerships.