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9780750659796

Marketing Through Search Optimization : How to Be Found on the Web

by ;
  • ISBN13:

    9780750659796

  • ISBN10:

    0750659793

  • Format: Paperback
  • Copyright: 2003-09-04
  • Publisher: Elsevier Science & Technology
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List Price: $41.95

Summary

Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. * Explains why and how marketers can and must optimize sites for searchability from the outset * Describes how to optimize, for both local and international users * Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

Author Biography

Ben Salter is an Information Architect at Sprite Interactive Ltd.

Table of Contents

Searching: Why do we search
The importance of search engines
What search engines are there?
Web Crawlers: The main web crawlers
How Web crawlers work
Registering your site
Directories: The main directories
How directories work
Registering your site
Fee Inclusions: The main fee inclusion services
How they work
Registering your site
Free Services: The main free services
How they work
Registering your site
Placement Tips and Page Architecture: Meta Tags
Keywords
Site architecture
Javascript
Relevant Content
Search engine stumbling blocks
Links
Database driven content/Mini Sites Software: Traffic Builder
Microsoft Traffic Builder
Traffic Seeker
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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