Marketing Your Career Brand

by De Back, Alan; Carroll, Michelle

• ISBN13: 9781562869373
• ISBN10: 156286937X
• Format: Paperback
• Copyright: 2014-09-07
• Publisher: Association for Talent Development

Summary

In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. “Marketing Your Career Brand” will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs.

This issue of TD at Work will show you:

• how to define your career brand, and how to develop your marketing message
• the tools you can use, including various social media, to market yourself
• how to choose which tools to use, based on your intended audience and reason for being online
• the differences between a general and federal resume.

Author Biography

Michelle M. Carroll is an expert career coach, as well as a speaker, facilitator, and trainer. She is the founder and CEO of Carroll Career Consultants, a career management company providing services to federal, corporate, and academic organizations. For the past three years, Michelle has been contracted with NASA Goddard Space Flight Center to lead their career coaching program. She has worked on additional contracts with the Government Accounting Office, Department of Health and Human Services, Department of Homeland Security, Federal Deposit Insurance Agency, and Department of Housing and Urban Development. In addition to employee coaching, Michelle has facilitated numerous workshops and supported midlevel leadership, emerging leader, and emerging professional programs.

Michelle received a bachelor's degree from the University of Maryland College Park and a master of arts in career development from John F. Kennedy University in California. She is committed to learning and holds many certifications, including Master Career Specialist, Certified Career Management Coach, Global Career Development Facilitator-Instructor, Online Professional Networking Strategist-LinkedIn, Micro-Blogging Career Strategist-Twitter, Certified Tough Transitions Career Coach, and Certified Brain Based Success Coach. Her most recent publication is the 2014 TD at Work issue “Marketing Your Career Brand,” co-authored with Alan DeBack. Contact Michelle at 443-396-3602, [e-mail], or www.carrollcareers.com.

Alan De Back is an independent career counselor and learning consultant located in the metropolitan Washington, D.C., area. His experience includes more than 20 years in career counseling and learning- and training-related functions. In addition to his current independent role, Alan has served as director of global learning for an Internet consulting firm and manager of leadership development for a major aerospace corporation. His experience also includes roles as a career counselor, trainer, and program manager for a local Northern Virginia government, and assistant director of career services for a major Upstate New York university.

Alan holds a bachelor's degree in psychology and history from the State University of New York at Geneseo, a master's degree in human resource development from Rochester Institute of Technology, and a graduate-level certificate in Industrial Labor Relations from Cornell University.