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9781563824548

Marketing Your Small Business Made E-Z

by ;
  • ISBN13:

    9781563824548

  • ISBN10:

    156382454X

  • Format: Paperback
  • Copyright: 2000-09-01
  • Publisher: Socrates Media Llc
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List Price: $14.95

Table of Contents

Introduction 7(11)
The marketing concept
11(10)
How to organize the marketing function
21(18)
Beat your competition
39(18)
Low-cost marketing research and test marketing
57(24)
Making buyer behavior concepts work for you
81(30)
Developing a successful product strategy
111(24)
Developing a successful distribution strategy
135(28)
Developing a low-cost promotion strategy
163(34)
How to price for maximum profits
197(24)
How to sell to the industrial market
221(16)
How to sell to the government market
237(24)
How to sell to the international market
261(18)
A marketing plan to ensure your success
279(14)
Resources 293(18)
Index 311

Supplemental Materials

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