Marketing Yourself to the Top Business Schools

by Carpenter, Phil; Carpenter, Carol

• ISBN13: 9780471118176
• ISBN10: 0471118176
• Edition: 1st
• Format: Paperback
• Copyright: 1995-08-23
• Publisher: Wiley

Summary

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: * Tips on matching your strengths and interests with those of your target schools * Candid interviews with admissions directors and alumni * Advice on writing focused, persuasive essays * Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked * Ratings of the top programs from U.S. News & World Report "This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." -- "Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration

Author Biography

PHIL and CAROL CARPENTER received their MBAs from Harvard Business School, where they also worked as admissions counselors. They now work in marketing in the San Francisco Bay Area.

Table of Contents

Prologue	xi
The Importance of Personal Positioning	1	(4)
Market Research	5	(12)
Managing the Details	17	(8)
Tips for the GMAT	25	(6)
Personal Positioning	31	(14)
Diversity and Your Personal Positioning	45	(12)
Writing	57	(8)
The Essays---Common Themes, Examples, and Analysis	65	(42)
Interviews: The Inside Story	107	(28)
Packaging the Product	135	(6)
The Envelope, Please	141	(22)
From the Horse's Mouth: Advice from Top Admissions Directors	163	(40)
Appendixes
A The Top 25 Business Schools, U.S. News & World Report, 1995 Survey Results	187	(2)
B The Top 25 Business Schools: A Directory	189	(4)
C Information Checklist	193	(2)
D Tracking the Details	195	(2)
E Diversity at the Top 25 Business Schools	197	(4)
F Assessment of MBA Programs	201	(2)
Index	203