The Impact Of Customer Value Imperatives | |
New Marketing | |
The Customer is always right-handed | |
New marketing meets old marketing | |
Value-based marketing strategy | |
Tata, But Definitely Not Goodbye | |
Strangling the Fat Lady at EMI | |
The Clouds Raining on the Computer Business | |
Developing A Value-Based Marketing Strategy | |
Strategic thinking | |
Market sensing and learning strategy | |
Strategic market choices and targets | |
Customer value strategy and positioning | |
Strategic Relationships and networks | |
Big Blue Gets Transparent | |
Oh, the Tangled Web They Weave at BAA | |
The Wild, Wild Rover | |
Processes For Managing Strategic Transformation | |
Strategic Gaps | |
Organization and processes for change | |
Implementation process | |
Tesco - Fresh & Queasy in the USA | |
When the Peddle Hits the Mittall | |
Case 8 | |
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