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9783322844262

Marktorientierte Unternehmensfuhrung Im Wandel

by
  • ISBN13:

    9783322844262

  • ISBN10:

    3322844269

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2012-01-30
  • Publisher: Gabler
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List Price: $64.99

Summary

Das Konzept der marktorientierten Unternehmensführung war in den letzten Jahrzehnten einem stetigen Wandel unterworfen. Heribert Meffert, Gründer des ersten Instituts für Marketing an einer deutschen Hochschule, hat die Entwicklungen der marktorientierten Unternehmensführung dabei maßgeblich mitgeprägt. Vor dem Hintergrund fortwährend veränderter Rahmenbedingungen werden Retrospektiven und Perspektiven des Marketing aus der nunmehr 30-jährigen wissenschaftlichen Arbeit Heribert Mefferts dargestellt.

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