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9780813802749

Mass Communication Education

by ;
  • ISBN13:

    9780813802749

  • ISBN10:

    0813802741

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2003-04-21
  • Publisher: Wiley-Blackwell

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Summary

Mass Communication Education presents a definitive national overview of how mass communication and journalism are currently being taught in colleges and universities across America. Editors Murray and Moore and distinguished contributors offer comparative views on course content in various areas of mass media. This insightful book presents the design of courses and strategies employed, discusses what different instructors do with the same course, emphasizes new technology, and includes essays on the impact of well-known senior mentors in the field.With its emphasis on Internet and web-based material, this one-of-a-kind reference highlights important inroads and directions in each specialty. Whether they are developing new courses or reviving existing programs, instructors and administrators alike will find Mass Communication Education to be an invaluable, state-of-the-art resource

Author Biography

Michael D. Murray is the editor of Mass Communication Education, published by Wiley.

Roy L. Moore is the editor of Mass Communication Education, published by Wiley.

Table of Contents

Preface ix
Editors xiii
Contributors xv
PART I. STARTING OUT, YESTERDAY, TODAY AND TOMORROW
1(104)
Introduction
3(14)
Michael D. Murray
Roy L. Moore
``Remembering a Mentor: Walter J. Ong, S.J.''
13(4)
Frank E. X. Dance
Introduction to Mass Communication
17(22)
Michael D. Murray
``Remembering a Mentor: Sam Becker''
35(4)
John A. Kline
Communication Theory
39(24)
Lowndes F. Stephens
``Remembering a Mentor: Steven H. Chaffee''
61(2)
Lowndes F. Stephens
Race and Gender
63(18)
Rebecca Ann Lind
``Remembering a Mentor: Kathleen Hall Jamieson''
78(3)
Sean Aday
Convergence
81(24)
Max Utsler
``Remembering a Mentor: Marshall McLuhan''
101(4)
Thomas L. McPhail
PART II. FUNDAMENTALS
105(68)
Electronic Media
107(14)
Dale Cressman
Donald G. Godfrey
``Remembering a Mentor: Hanno Hardt''
119(2)
Bonnie Brennen
Introduction to Advertising
121(12)
Donald Jung
Karie Hollerback
``Remembering a Mentor: Michael Schudson''
129(4)
Elliot King
Introduction to Public Relations
133(16)
Liese L. Hutchinson
``Remembering a Mentor: Sidney Kobre''
145(4)
Alf Pratte
Introduction to Film
149(24)
Gretchen Bisplinghoff
``Remembering a Mentor: Maurine Beasley''
169(4)
Kimberly Wilmot Voss
PART III. THE PRACTICE OF THE FIELD
173(92)
Writing and Reporting
175(14)
Dave Bennett
``Remembering a Mentor: John Merrill''
186(3)
Fred Blevens
Broadcast Newswriting
189(18)
William R. Davie
Philip J. Auter
``Remembering a Mentor: David Sloan''
205(2)
Bernell E. Tripp
Advanced Reporting
207(14)
Sonny Rhodes
David Davies
``Remembering a Mentor: Ed Lambeth''
219(2)
Walt Harrington
Advertising Campaigns
221(24)
Yorgo Pasadeos
W. Glenn Griffin
``Remembering a Mentor: Clifford G. Christians''
243(2)
John P. Ferre
Television Reporting and Producing
245(20)
B. William Silcock
``Remembering a Mentor: Louis Day''
262(3)
Val E. Limburg
PART IV. THE APPLIED CURRICULUM
265(96)
Audio Production
267(10)
Robert Musburger
``Remembering a Mentor: Lynne Gross''
275(2)
Susan Plumb Salas
Broadcast Programming
277(20)
Dom Caristi
``Remembering a Mentor: Joe Foley''
295(2)
Doug Ferguson
Advanced Television Production
297(26)
Erika Engstrom
Gary Larson
``Remembering a Mentor: Doug Anderson''
319(4)
Frederic Leigh
Media Criticism
323(16)
Michael J. Porter
``Remembering a Mentor: James Carey''
335(4)
John J. Pauly
The Internship Program
339(22)
S. Scott Whitlow
``Remembering a Mentor: Margaret A. Blanchard''
358(3)
David A. Copeland
PART V ADVANCED CURRICULUM
361(74)
Media Ethics
363(18)
Val E. Limburg
Mass Communication Law
381(18)
Penelope Bradley Summers
Roy L. Moore
International Media
399(14)
Mary E. Beadle
Media Management
413(12)
Max V. Grubb
Walter S. McDowell
Mass Communication History
425(10)
Kimberly Wilmot Voss
Maurine H. Beasley
Selected Bibliography 435(6)
Index 441

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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