Mass Communication: Living in a Media World

by Hanson, R.E.

• ISBN13: 9781544382999
• ISBN10: 1544382995
• Additional ISBN(s): 9781544332345, 9781544383026
• Edition: 8th
• Format: Paperback
• Copyright: 2021-01-19
• Publisher: SAGE
• More Book Details

About This Book

Mass Communication: Living in a Media World, 8th Edition

ISBN: 9781544382999

About This Book

"Mass Communication: Living in a Media World" by Ralph E. Hanson is a comprehensive and accessible introduction to the field of mass communication. This book is designed to equip students with the critical thinking skills necessary to become savvy media consumers. Hanson uses a storytelling approach, weaving in examples drawn from everyday life to make the subject matter engaging and relatable.

Who Uses It?

Primarily, this book is used by students and educators in introductory mass communication courses at the college and university levels. It is also a valuable resource for anyone interested in understanding the various dimensions of mass communication, including professionals looking to refresh their knowledge or expand their understanding of media operations in society.

History and Editions

The 8th edition of "Mass Communication: Living in a Media World" has been thoroughly revised to address the changing landscape of media. This edition highlights how social and digital media, video games, and the COVID-19 pandemic are transforming the face of media. The book incorporates user feedback and includes the latest research on media trends, ensuring it remains current and relevant.

Author and Other Works

Ralph E. Hanson is the author of "Mass Communication: Living in a Media World." Hanson is known for his ability to explain complex media concepts clearly and simply, making the subject accessible to a wide range of students. While this is his primary work in the field, his expertise in mass communication has contributed significantly to the educational resources available for students.

Key Features

• Accessible Introduction: The book provides a highly accessible introduction to mass communication, making it easy for students to grasp the fundamental concepts.
• Real-World Examples: Hanson uses real-world examples drawn from everyday life to illustrate key concepts, making the subject matter more engaging and relevant.
• Thoroughly Revised: The 8th edition includes updates on social and digital media, video games, and the impact of the COVID-19 pandemic on media operations.
• Comprehensive Coverage: The book covers a wide range of topics within mass communication, including traditional media, social media, and digital media.

Detailed Information

ISBNs and Formats

• Print ISBN: 9781544382999
• Digital ISBN: 9781544383026
• eTextbook ISBN: 1544383029

Publication Details

• Publisher: SAGE Publications, Inc.
• Publication Date: January 19, 2021
• Number of Pages: 488
• Language: English

Other Editions and Formats

• eBook: Available through VitalSource and RedShelf with built-in study tools like highlights, study guides, annotations, definitions, flashcards, and collaboration features.
• Rental Options: Available for rent from various retailers, including eCampus.com.

Additional ISBNs:

• 9781544383026 (Digital ISBN)
• 1544383029 (eTextbook ISBN)
• 9781544382999 (Print ISBN)

This detailed information section provides a quick reference for all the available formats and sources for "Mass Communication: Living in a Media World," making it easier to find and access the book in the preferred format.