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9780814735725

Mass Communication Research Methods

by ; ; ;
  • ISBN13:

    9780814735725

  • ISBN10:

    081473572X

  • Format: Paperback
  • Copyright: 1998-03-01
  • Publisher: New York Univ Pr

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Summary

Mass Communication Research Methodsprovides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.Mass Communication Research Methodsis the definitive companion, reference, and source for everyone involved in mass communication research.

Table of Contents

List of Figures and Tables
Acknowledgements
Mass Communication Research Methods: Introductionp. 1
Mass Communication Research: Asking the Right Questionsp. 9
Participant Observation: Researching News Productionp. 35
Policy and Archival Researchp. 66
Content Analysisp. 91
Analysing the Moving Image: Narrativep. 130
Analysing the Moving Image: Genrep. 163
Analysing Visuals: Still and Moving Imagesp. 189
Media Audiences: Survey Researchp. 225
Media Audiences: Focus Group Interviewingp. 257
Computer-assisted Handling And Analysis Of Datap. 288
Sources/Resources in Mass Communication Researchp. 320
Indexp. 332
Table of Contents provided by Blackwell. All Rights Reserved.

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