Mass Communication Research and Theory

by Stempel, Guido H., III; Weaver, David H.; Wilhoit, G. Cleveland

• ISBN13: 9780205359233
• ISBN10: 020535923X
• Format: Paperback
• Copyright: 2002-08-28
• Publisher: Pearson

Summary

Mass Communication Research and Theoryoffers advice from some of the best-known and most published experts in the field on all the major techniques used in mass communication research. This text combines mass communication theory with detailed descriptions of the various research methods, covering everything from content analysis to survey research, historical and legal research, and qualitative studies. The most outstanding feature of the text is that it brings together the field experts, with each chapter written by an expert on the particular topic.Mass Communication Research and Theorysupports chapters on research ethics and research presentation that further distinguish it from competitors.

Table of Contents

1. Guido H. Stempel III and Bruce H. Westley, The Systematic Study of Mass Communication.

2. Stephen Everett, Broadcast Research Applications.

3. Kristin McGrath, Newspaper Research Applications.

4. Hugh M. Culbertson, Applied Public Relations Research.

5. Tom Bowers, Advertising Applications.

6. Douglas M. McLeod and Phillip J. Tichenor, The Logic of Social and Behavioral Science.

7. Lewis Donohew and Philip Palmgreen, Constructing Theory.

8. Keith R. Stamm, Measurement Decisions.

9. David H. Weaver, Basic Statistical Tools.

10. Daniel Riffe, Data Analysis and SPSS Programs for Basic Statistics.

11. Guido H. Stempel III, Content Analysis.

12. Kathleen A. Hansen, Using Databases for Content Analysis.

13. Pamela J. Shoemaker and Maxwell E. McCombs, Survey Research.

14. Lee B. Becker, Secondary Analysis.

15. Maria Elizabeth Grabe and Bruce H. Westley, The Controlled Experiment.

16. Bradley Greenberg, Matthew S. Eastin, and Gina M. Garramone, Ethical Issues in Mass Communication Research.

17. Claude Cookman, Presenting Quantitative Data.

18. Robert S. Fortner and Clifford G. Christians, Separating Wheat from Chaff in Qualitative Studi.

19. David Paul Nord, The Practice of Historical Research.

20. Donald M. Gillmor, Everette E. Dennis, and Erik Ugland, Legal Research in Mass Communication.

21. Guido H. Stempel III and Bruce H. Westley, Presentation of Results.

Glossary.