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9783642183898

Mass Customization

by ;
  • ISBN13:

    9783642183898

  • ISBN10:

    3642183891

  • Format: Paperback
  • Copyright: 2011-04-29
  • Publisher: Springer Nature
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Summary

Today customer value creation is heavily dependent on the customization of mass-products. After having reached its peak in the past mass production can no longer fulfil increasing customer demands sufficiently. After the start of new production techniques and user-friendly interfaces in combination with the Internet the issue of mass customization started to develop significantly. This book analyses different mass customization production paradigms in trying to find a shared definition which is not limited to mere modules assembly. It also empathizes the difficulties and problems, from user-friendly interfaces to very rigid customers' demand curve towards price and time issues. Based on a marketing survey of over 500 European respondents the results indicate the possibility of breaking brand#xE2;#xAC;"s fidelity through mass-customized products provided by a short delivery time and an identical price.

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