Mass Customization

by Pine, B. Joseph, II

• ISBN13: 9780875849461
• ISBN10: 0875849466
• Edition: Reprint
• Format: Paperback
• Copyright: 1999-04-01
• Publisher: Harvard Business School Pr

Summary

MASS CUSTOMIZATION--the trailblazing book that showed companies how to mass-produce and individually customize their products and services--is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done. Also available in hardcover; ISBN 0875843727, $35.00.

Table of Contents

Foreword	p. ix
Preface	p. xiii
Acknowledgments	p. xix
The Shift from Mass Production to Mass Customization
Once Upon a Time	p. 3
The System of Mass Production	p. 9
The Emerging System of Mass Customization	p. 33
Determining the Shift to Mass Customization	p. 53
The Old Competition: How Mass Production Companies Faltered	p. 77
The New Competition: How Mass Customization Companies Succeeded	p. 101
Exploring the New Frontier in Business Competition
Developing a Strategy for Mass Customization	p. 131
Mass-Customizing Products and Services	p. 171
Transforming the Organization for Mass Customization	p. 213
Exploring the New Frontier	p. 241
Appendix Research on Market Turbulence	p. 265
Notes	p. 311
Index	p. 323
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