This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Ray G. Preiss and his colleagues brought together an all-star list of contributors for this collection. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as: *the effects of advertising on children and adolescents; *the effects of pornography; *violent video games and aggression; and *media use and political involvement. The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for students, researchers, and graduate students in media effects, media psychology, and mass communication and society.

Preface

ix

1 Traditions of Mass Media Theory and Research

1

(14)

Jennings Bryant and R. Glenn Cummins

2 Media, Messages, and Meta-Analysis

15

(16)

Mike Allen and Raymond W. Preiss

3 Wherefore Art Thou Mass Media Theory?

31

(6)

Mike Allen and Mary K. Casey

4 Effects of Agenda Setting

37

(16)

Wayne Wanta and Salma Ghanem

5 Media Priming: A Meta-Analysis

53

(28)

David R. Roskos-Ewoldsen, Mark R. Klinger, and Beverly Roskos-Ewoldsen

6 The Third-Person Effect: A Meta-Analysis of the Perceptual Hypothesis

81

(22)

Bryant Paul, Michael B. Salwen, and Michel Dupagne

7 The Selective Exposure Hypothesis and Media Choice Processes

103

(16)

Dave D'Alessio and Mike Allen

8 Meta-Analysis of Television's Impact on Special Populations

119

(18)

Robert Abelman, Carolyn A. Lin, and David J. Atkin

9 "And Miles to Go....": Reflections on the Past and Future of Mass Media Effects Research

137

(8)

Robin I. Nabi

10 Effects of Media Violence on Viewers' Aggression in Unconstrained Social Interaction

145

(24)

P. Niels Christensen and Wendy Wood

11 The Effects of Advertising on Children and Adolescents: A Meta-Analysis

169

(12)

Roger Desmond and Rod Carveth

12 Effects of Sexually Explicit Media

181

(18)

Norbert Mundorf, Mike Allen, David D'Alessio, and Tara Emmers-Sommer

13 Effects of Gender Stereotyping on Socialization

199

(16)

Patricia Oppliger

14 Enjoyment of Mediated Horror and Violence: A Meta-Analysis

215

(30)

Cynthia A. Hoffner and Kenneth J. Levine

15 Violent Video Games and Aggression: Why Can't We Find Effects?

245

(18)

John L. Sherry

16 Effects of Music

263

(18)

Mike Allen, Jennifer Herrett-Skjellum, Jill Jorgenson, Michael R. Kramer, Daniel J. Ryan, and Lindsay Timmerman

17 Positive Effects of Television on Children's Social Interaction: A Meta-Analysis

281

(20)

Marie-Louise Mares and Emory H. Woodard

18 Parasocial Relationships and Television: A Meta-Analysis of the Effects

301

(14)

Edward Schiappa, Mike Allen, and Peter B. Gregg

19 Many Faces of Media Effects

315

(12)

Tae-Seop Lim and Sang Yeon Kim

20 Meta-Analyses of Mediated Health Campaigns

327

(18)

Leslie B. Snyder

21 An Analysis of Media Health Campaigns for Children and Adolescents: Do They Work?

345

(18)

Lisa Mullikin Parcell, Jae Kwon, Dorina Miron, and Jennings Bryant

22 The Impact of Earvin "Magic" Johnson's HIV-Positive Announcement

363

(14)

Mary K. Casey, Mike Allen, Tara Emmers-Sommer, Erin Sahlstein, Dan DeGooyer, Alaina M. Winters, Amy Elisabeth Wagner, and Tim Dun

23 Media Use and Political Involvement

377

(14)

Barry A. Hollander

24 Mass Media and Voter Turnout

391

(24)

Dorina Miron and Jennings Bryant

25 The Spiral of Silence: A Meta-Analysis and Its Impact

415

(14)

James Shanahan, Carroll Glynn, and Andrew Hayes

26 On the Role of Newspaper Ownership on Bias in Presidential Campaign Coverage by Newspapers

429

(26)

Dave D'Alessio and Mike Allen

27 What's in a Meta-Analysis

455

(12)

Michael Pfau

28 Meta-Analysis: Demonstrating the Power of Mass Communication

467

(22)

Elisabeth Perse

29 The Challenge of Media Effects for Teaching and Policy

489

(16)

Mike Allen, Raymond G. Preiss, and Nancy Burrell

Author Index

505

(20)

Subject Index

525

(2)

Author Biographies

527

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