Mastering the Digital Marketplace : Practical Strategies for Competitiveness in the New Economy

by Aldrich, Douglas F.

• ISBN13: 9780471345466
• ISBN10: 0471345466
• Format: Hardcover
• Copyright: 1999-10-06
• Publisher: Wiley
• More Book Details
• Purchase Benefits

Summary

"Mastering the Digital Marketplace challenges the imagination and exposes why our past experiences will not serve us as we invent our future in a digital universe." - Lloyd D. Ward Chairman and CEO, Maytag Corporation

Author Biography

DOUGLAS F. ALDRICH is Vice President and Managing Director of the Global Strategic Information Technology Practice at A. T. Kearney, the management consulting firm.

Table of Contents

ACKNOWLEDGMENTS	v	(4)
PREFACE	ix
PART ONE The Digital Marketplace	3	(24)
CHAPTER 1 The Digital Marketplace	3	(24)
PART TWO Intelligent Products	27	(52)
CHAPTER 2 The Value of Time	27	(16)
CHAPTER 3 Digital Containers and Content	43	(10)
CHAPTER 4 Action Ideas: Transforming Your Offering	53	(26)
PART THREE Intelligent Markets	79	(40)
CHAPTER 5 New Sources of Value in the Digital Marketplace	79	(12)
CHAPTER 6 A New Business Model--The Digital Value Network	91	(15)
CHAPTER 7 Action Ideas: Beginning the DVN Journey	106	(13)
PART FOUR Intelligent Organizations	119	(84)
CHAPTER 8 The Evolution of Organizational Structures	119	(21)
CHAPTER 9 Transforming into the Value-Based Organization	140	(47)
CHAPTER 10 Obstacles to Reaching the Value-Based Organization	187	(16)
PART FIVE Mastering the Digital Marketplace	203	(12)
CHAPTER 11 Mastering the Digital Marketplace	203	(12)
PART SIX Intelligent Society	215	(51)
CHAPTER 12 Creating Digital Value	215	(22)
CHAPTER 13 The Power of Information	237	(29)
AFTERWORD Comments on the Digital Marketplace	266	(21)
APPENDICES	287	(16)
APPENDIX A Digital Marketplace Diagnostic	287	(10)
APPENDIX B Hard-Asset and Soft-Asset Companies in the Digital Value Chain	297	(3)
APPENDIX C Traditional Organizational Structure Overview	300	(3)
NOTES	303	(6)
INDEX	309	(14)
ABOUT THE AUTHOR	323