Mastering Online Marketing 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

by Meyerson, Mitch

• ISBN13: 9781599181516
• ISBN10: 1599181517
• Edition: 1st
• Format: Paperback
• Copyright: 2008-01-01
• Publisher: Entrepreneur Press

Summary

Proven 12-step program for e-commerce success Learn to avoid the #1 problem that plagues most online businesses an under-performing website. Forgoing get-rich-quick hype for best practices and solid marketing principles, two worldclass online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Featuring current technology including Web 2.0 innovations,web automation strategies to generate passive income,web conferencing, podcasts, blogging and more this comprehensive manual puts website owners on the road to profitability.

Author Biography

Mitch Meyerson has been a visionary andbestselling author and consultant for more than 20 years. Hecreated the much acclaimed Guerrilla Marketing CoachingProgram as well as other landmark internet programsincluding the Product Factory and Online Web Traffic School.

Mary Eule Scarborough (is a formerFortune 500 marketing executive and independent marketingconsultant. As the founder of two successful small businesses,she holds unique insight into the marketing challenges entrepreneursface.

Table of Contents

The Entrepreneurial Shift: The Key to Creating an Integrated Business Mindset	p. 1
Strategic Marketing: The Key to Sustainable Online Success	p. 25
Products and Services: The Key to Smart Selling	p. 49
Design and Navigation: Making Your Web Site Dynamic and Visitor-Friendly	p. 69
Dynamic Web Copy: The Key to Getting People to Respond	p. 93
Traffic Conversion: The Key to Increased Sales and List Building	p. 113
Automation: The Key to Increasing E-Commerce Profits	p. 135
Multimedia: Increasing Your Impact Using Audio, Video, and Conferencing	p. 157
Traffic Strategies: The Key to Getting More Visitors to Your Site	p. 179
People Power: The Key to Successful Affiliate Programs and Partnerships	p. 205
Web 2.0: The Key to Using Social Media Effectively	p. 221
Momentum: The Key to Systematizing Your Business and Building Your Virtual Team	p. 237
Table of Contents provided by Blackwell. All Rights Reserved.