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9781578602230

Mastering the Universe He-Man and the Rise and Fall of a Billion-Dollar Idea

by ;
  • ISBN13:

    9781578602230

  • ISBN10:

    1578602238

  • Format: Paperback
  • Copyright: 2005-07-01
  • Publisher: Clerisy Press, Emmis Books
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List Price: $16.99

Summary

The cutthroat toy industry is no place for children. Mastering the Universe takes you inside that world with an unprecedented behind-the-scenes look at the inspired creation, meteoric rise, and devastating fall of one of the top-selling toy lines ever-He-Man and Masters of the Universe-as told by He-Man's creator, Roger Sweet.

Table of Contents

Foreword vi
1. In the Beginning, They Were Three 13(13)
2. Before There Was He-Man 26(28)
3. If Only I Could Be a He-Man 54(14)
4. Birth of a Billion-Dollar Idea 68(25)
5. The Meteoric Rise of He-Man 93(22)
6. Riding High with He-Man 115(26)
7. Hard Times for He-Man 141(26)
8. A Desperate Attempt to Revive He-Man 167(21)
9. My Pal He-Man 188(11)
Epilogue: Loose Ends and Afterthoughts 199(4)
Appendix: A Closer Look at the He-Man Beings and Their Gear 203

Supplemental Materials

What is included with this book?

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