MBA Fundamentals Business Writing

by Flood, Timothy E.

• ISBN13: 9781427797179
• ISBN10: 142779717X
• Format: Paperback
• Copyright: 2008-05-06
• Publisher: Kaplan Publishing

Summary

Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer's query? The way you word, format, and transmit business correspondence directly affects the results you'll get.This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You'll learn all of the business writing basics, including: How to organize your writing for maximum efficiency Essential guidelines for enacting a professional tone and presence Helpful strategies for ensuring proper use of punctuation and grammar Practical techniques for the layout of your text and embedded visual objects Best practices for print and electronic communications, including memos, letters, reports, and emails Kaplan MBA FundamentalsFrom the #1 graduate test prep provider,Kaplan MBA Fundamentalshelps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA course, providing direct and measurable skills you can use today.

Author Biography

Timothy E. Flood, Ph.D., teaches business writing, oral communication, and presentation skills as an adjunct assistant professor of management and corporate communication at University of North Carolina’s Kenan-Flagler MBA program. He serves on the Advisory Council of the Center for International Business Education and Research. Flood has presented on business communication subjects across the world, from Chapel Hill to Egypt.

Table of Contents

Learning Business Writing Basics	p. 01
Understanding Business Writing	p. 03
Punctuation and Grammar Matter	p. 19
Enacting an Executive Tone and Presence	p. 49
Design Tools for Text	p. 79
Design Tools for Embedded Visual Objects	p. 101
Applying Business Writing Basics	p. 115
Print Communication	p. 117
Email Communication	p. 147
Commonly Confused and Misused Words	p. 161
Professional Editing Strategies	p. 183
Preview, MBA Fundamentals Business Law	p. 195
Index	p. 209
Table of Contents provided by Blackwell. All Rights Reserved.