MBA in a Nutshell: The Classic Accelerated Learner Program

by Sobel, Milo

• ISBN13: 9780071701723
• ISBN10: 0071701729
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-02-10
• Publisher: McGraw-Hill Education

Summary

Master MBA key concepts without stepping foot in a classroomSave yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanfordwithout the heavy price tag and heavier classroom hours.WithMBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional lifestripping away useless theory and focusing on practical application, which is what you really need to be successful in business.InMBA in a Nutshell, you'll learn how to: Accelerate and increase incoming cash flow Assess and rank investment opportunities Evaluate company performance using financial statements Follow step-by-step instruction to draft strategic business plans Turn uncertain business forecasts into reliable estimates Find ways to increase revenue and profit while dramatically reducing costsChock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented,MBA in a Nutshellis a must-read to build skills to enhance your career and help your company grow and succeed.

Author Biography

Dr. Milo Sobel earned his doctorate from Columbia University and his MBA from the City University of New York. He has served as Manager of Training for Citibank, and is a member of the Academy of Management. As a journalist, he has regularly authored featured columns in World Executive's Digest and Chief Executive China. He also serves as Justice of the Peace in his hometown of Weston, Connecticut.

Table of Contents

Acknowledgments	p. xi
Prologue: Orientation to the Program	p. xiii
The MBA "Secrets of Life"	p. xv
Marketing and Product Management	p. 1
Differing Schools of Thought	p. 1
Customer Service and Customer Focus	p. 4
The Macroenvironment	p. 8
Dimensions of Buyer Perception	p. 9
Participants in the Buying Process	p. 13
The Rational Buyer Vis-à-Vis the Emotional Buyer	p. 14
Cognitive Dissonance	p. 15
Postpurchase Dissonance (Also Known as "Buyer's Remorse")	p. 15
Dimensions of Market Segmentation	p. 16
Marketing Strategies	p. 17
Product Positioning	p. 18
Marketing Research	p. 20
The Marketing Mix	p. 20
Factors in Marketing Analysis	p. 49
The Marketing and Product Management Checklist	p. 51
Accounting and finance	p. 53
Risk Management	p. 53
Financial Statements	p. 55
Tax-Redaction Considerations	p. 63
"Creative" Accounting	p. 67
Internal Control	p. 68
Other People's Money (OPM)	p. 69
Improving Cash Flow	p. 71
Budgets	p. 72
Time Value of Money (Discounted Cash Flow)	p. 73
Investment Appraisal	p. 74
More Alphabet Soup?	p. 77
Key Financial Ratios	p. 82
Lease versus Buy versus Rent	p. 91
Funding	p. 93
Some Tips	p. 102
The Accounting and Finance Checklist	p. 103
Human Resources and Operations Management	p. 105
Human Resources Management	p. 105
Dimensions of Managerial Effectiveness	p. 119
Work versus Play	p. 122
Psychological Contracts in the Workplace	p. 124
Line versus Staff	p. 125
Communication	p. 126
Compensation	p. 131
Learning	p. 133
Diversity and Discrimination	p. 136
Crisis Management	p. 137
Operations Management	p. 138
Economies of Scale	p. 140
Crossover Analysis	p. 143
Breakeven Analysis	p. 145
Linear Programming	p. 148
Network Analysis	p. 150
The Pareto Principle: 80/20 Rule	p. 152
Queuing Theory	p. 154
Monte Carlo Simulation	p. 155
Just-in-Time (JIT) Production System	p. 155
Economic Order Quantity (EOQ) and Reorder Point (ROP)	p. 156
The Human Resources Management Checklist	p. 158
The Operations Management Checklist	p. 158
Statistics	p. 159
Conducting a Research Project	p. 160
Basic Terminology	p. 163
Key Statistical Measures	p. 166
Standard Deviation, Example 1	p. 170
Standard Deviation, Example 2	p. 172
A Statistical Anecdote: What Is "Normal"?	p. 173
Stories behind the Statistics: Creative Interpretation	p. 173
Regression Analysis	p. 175
Time Series Analysis	p. 177
Exponential Smoothing	p. 178
Other Parametric Statistical Methods	p. 179
Nonparametric Statistical Methods	p. 179
A Reminder	p. 181
The Statistics Checklist	p. 182
Economics	p. 183
Macroeconomics	p. 184
Microeconomics	p. 191
The Economics Checklist	p. 198
Technology Management	p. 199
Artificial Intelligence (AI)	p. 199
The "Laws" of Computer Technology	p. 201
Database Management	p. 202
Electronic and Automated Information	p. 203
Wireless Technology	p. 205
The Internet	p. 205
Computer-Assisted Manufacturing (CAM) and Mass Customization	p. 206
Smart Card Technology	p. 207
Virtual Reality, Ubiquitous Computing, and Biometrics	p. 208
A Look into the Future	p. 209
Management Information Systems	p. 210
Knowledge Management	p. 210
The High-Tech Challenge to Management	p. 221
Progress through Technology?	p. 224
The Technology Management Checklist	p. 225
Business Policy and Ethics	p. 227
Formulation of Ethical Standards	p. 227
Application to Specific Business Issues	p. 231
Contracts	p. 235
Alternative Dispute Resolution (ADR)	p. 236
The Business Policy and Ethics Checklist	p. 237
Strategic Planning	p. 239
Objectives, Strategies, and Tactics	p. 240
Establishing Organizational Objectives	p. 244
Establishing Corporate Objectives	p. 246
Creating the Strategic Plan	p. 249
Evaluating the Strategic Plan	p. 255
Forecasting Methods	p. 255
The Strategic Planning Checklist	p. 264
Epilogue: Reflection, Introspection, and Enlightenment	p. 265
Management Decision Making: Art or Science?	p. 265
Postscript: Education and Career Pathing	p. 271
You Are a Product!	p. 271
Do You Really Need an MBA?	p. 274
Choosing an MBA Program	p. 278
Alternatives to the MBA	p. 279
Recommended Reading	p. 283
Organizations and Resources	p. 287
Endnotes	p. 291
Bibliography	p. 299
Index	p. 303
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