The McDonaldization of Society; 20th Anniversary Edition

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  • Edition: Anniv.
  • Format: Paperback
  • Copyright: 2012-04-19
  • Publisher: SAGE Publications, Inc
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As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to todayĂs readers in a way that few other books have, linking theory to contemporary pop-culture examples that resonate with 21st-century students. This Sixth Edition includes a new concluding Chapter 10 ˘The DeMcDonaldization Society?÷ that examines recent phenomena like Web 2.0 and its relationship to the McDonaldization thesis. ß

Table of Contents

Prefacep. x
An Introduction to McDonaldizationp. 1
McDonald's as an American and a Global Iconp. 6
The Long Arm of McDonaldizationp. 9
The Dimensions of McDonaldizationp. 13
Efficiencyp. 13
Calculabilityp. 14
Predictabilityp. 14
Controlp. 15
A Critique of McDonaldization: The Irrationality of Rationalityp. 15
Illustrating the Dimensions of McDonaldization: The Case of IKEAp. 17
The Advantages of McDonaldizationp. 19
What Isn't McDonaldized?p. 20
Are In-N-Out Burger and Pret A Manger Antitheses of McDonaldization?p. 20
In-N-Out Burgerp. 21
Pret A Mangerp. 25
A Look Aheadp. 26
The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyondp. 28
Bureaucratization: Making Life More Rationalp. 29
Weber's Theory of Rationalityp. 29
Irrationality and the "Iron Cage"p. 31
The Holocaust: Mass-Produced Deathp. 32
Scientific Management: Finding the One Best Wayp. 34
The Assembly Line: Turning Workers Into Robotsp. 36
Levittown: Putting Up Houses-"Boom, Boom, Boom"p. 37
Shopping Centers: Mailing Americap. 39
McDonald's: Creating the "Fast-Food Factory"p. 40
McDonaldization and Contemporary Social Changesp. 43
The Forces Driving McDonaldization: It Pays, We Value It, It Fitsp. 43
Higher Profits and Lower Costsp. 44
McDonaldization for Its Own Sakep. 44
McDonaldization and the Changing Societyp. 45
Other Major Social Changes: McDonaldization in the Era of the "Posts"p. 46
Postindustrialism and McDonaldization: "Complexification" and "Simplification"p. 47
Fordism and Post-Fordism: Or Is It McDonaldism?p. 48
Postmodernity: A Threat to McDonaldization?p. 49
The Future: Are There Any Limits to the Expansion of McDonaldization?p. 50
Efficiency and Calculabilityp. 54
Efficiency: Drive-Throughs and Finger Foodsp. 54
Streamlining the Processp. 55
The Fast-Food Industry: Speeding the Way From Secretion to Excretionp. 56
Home Cooking (and Related Phenomena): "I Don't Have Time to Cook"p. 58
Shopping: Creating Ever-More Efficient Selling Machinesp. 59
Higher Education: Just Fill in the Boxp. 61
Health Care: Docs-in-a-Boxp. 62
Entertainment: Moving People (and Trash) Efficientlyp. 64
Online and Smartphone Dating: Show Your Interest With Just a "Wink"p. 66
Other Settings: Ten Steps to Spiritual Maturityp. 66
Simplifying the Productp. 57
Putting Customers to Workp. 69
Calculability: Big Macs and Little Chipsp. 72
Emphasizing Quantity Rather Than Quality of Productsp. 73
The Fast-Food Industry: Of "Big Bites" and "Super Big Gulps"p. 73
Higher Education: Grades, Scores, Ratings, and Rankingsp. 76
Health Care: Patients as Dollar Signsp. 79
Sports: Nadia Comaneci Scored Exactly 79.275 Pointsp. 80
Politics: There Were No Sound Bites in the Lincoln-Douglas Debatep. 83
Reducing Production and Service to Numbersp. 84
The Fast-Food Industry: Hustle, and a Precooked Hamburger Measures Exactly 3.875 Inchesp. 84
The Workplace: A Penny the Size of a Cartwheelp. 85
Predictability and Controlp. 87
Predictability: It Never Rains on Those Little Houses on the Hillsidep. 87
Creating Predictable Settingsp. 88
Motel Chains: "Magic Fingers" but No Norman Batesp. 88
The Fast-Food Industry: Thank God for Those Golden Archesp. 89
Other Settings: E.T. Can't Find His Homep. 90
Scripting Interaction With Customersp. 92
The Fast-Food Industry: "Howdy, Pardner" and "Happy Trails"p. 92
Other Settings: Even the Jokes Are Scriptedp. 94
Making Employee Behavior Predictablep. 94
The Fast-Food Industry: Even Hamburger University's Professors Behave Predictablyp. 95
Other Settings: That Disney Lookp. 96
Creating Predictable Products and Processesp. 97
The Fast-Food Industry: Even the Pickles Are Standardizedp. 97
Entertainment: Welcome to McMovieworldp. 98
Sports: There's Even a McStablesp. 100
Minimizing Danger and Unpleasantnessp. 100
Control: Human and Nonhuman Robotsp. 102
Controlling Employeesp. 103
The Fast-Food Industry: From Human to Mechanical Robotsp. 104
Education: McChild Care Centersp. 106
Health Care: Who's Deciding Our Fate?p. 106
The Workplace: Do as I Say, Not as I Dop. 108
Controlling Customersp. 110
The Fast-Food Industry: Get the Hell Out of Therep. 110
Other Settings: It's Like Boot Campp. 112
Controlling the Process and the Productp. 113
Food Production, Cooking, and Vending: It Cooks Itselfp. 113
The Ultimate Examples of Control: Birth and Death?p. 116
Controlling Conception: Even Granny Can Conceivep. 116
Controlling Pregnancy: Choosing the Ideal Babyp. 117
Controlling Childbirth: Birth as Pathologyp. 119
Controlling the Process of Dying: Designer Deathsp. 122
The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"p. 123
Inefficiency: Long Lines at the Checkoutp. 123
High Cost: Better Off at Homep. 126
False Friendliness: "Hi, George"p. 126
Disenchantment: Where's the Magic?p. 128
Health and Environmental Hazards: A Day's Calories in One Fast-Food Mealp. 129
Homogenization: It's No Different in Parisp. 133
Dehumanization: Getting Hosed at "Trough and Brew"p. 134
Family: The Kitchen as Filling Stationp. 137
Higher Education: McLectures and McCollegesp. 139
Health Care: You're Just a Numberp. 139
Dehumanized Deathp. 141
Dealing With McDonaldization: A Practical Guidep. 142
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rulesp. 144
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagnap. 145
McLibel Support Group: McDonald's Pyrrhic Victoryp. 146
Slow Food: Creating a Place for Traditional, Regional, and High-Quality Foodp. 148
Sprawl-Busters: A "Hit List" of McDonaldized Superstoresp. 150
Local Protests: Not Wanting to Say "Bye-Bye to the Neighborhood"p. 151
Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worldsp. 153
Games, Knitting, and Nonrationalized Nichesp. 154
A Range of Individual Actions: If All Else Fails, Save the Childrenp. 156
Freedom: If You Can't Cope, Can You Escape?p. 159
Some Concluding Thoughtsp. 160
Globalization and the Possibility of the DeMcDonaldization of Society?p. 162
Globalization and McDonaldizationp. 163
The Globalization of Nothingp. 165
Nothing and Somethingp. 165
Glocalization and Grobalizationp. 167
The Grobalization of Nothingp. 169
The DeMcDonaldization of Societyp. 171
Starbuckizationp. 171
What Has Starbucks Added to, or Removed From, the McDonald's Model?p. 172
Should the Concept of "Starbuckization" Replace "McDonaldization"?p. 175
The Irrationality of Rationality at Starbucksp. 176
The Internet and DeMcDonaldizationp. 178
eBayizationp. 178
eBayizing McDonaldization?p. 179
Web 1.0 and 2.0*p. 181
Notesp. 186
Bibliographyp. 215
Indexp. 221
About the Authorp. 237
Table of Contents provided by Ingram. All Rights Reserved.

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